Global Custodians

The most abundantly produced natural fibre in the world, cotton weighs heavily on the world with a thirst for pesticides, fertilisers and water. Cotton is also our preferred fibre across all ranges, and so we source what we need through our responsible fibre matrix for significantly less impact.

Organic cotton is grown from non-GM seeds and doesn’t use any synthetic fertilisers or pesticides. It has positive impacts for soil, biodiversity, farmers and local communities.

Is there anything a tree can’t do? Our Viscose and Rayon are cellulose fibres made from wood pulp. A natural, renewable resource, trees play a key role in the climate crisis by sequesting carbon - and lots of it! So, ensuring pulp is derived from a sustainable source is paramount. Unfortunately, most is taken from ancient and endangered forests whose removal is exponentially contributing to climate change. As such, we don’t use a huge amount of cellulose, but when we do, we source based on the CanopyStyle audits - the global leaders in everything to do with forests.

Linen comes from the flax plant which is naturally resilient. It can be grown in poor soils and requires minimal water and use of chemical inputs. Its resilience translates directly into a garment’s quality and speaks effortlessly to our concept of timelessness. We deem any linen to be responsible, however continue to explore the possibility of more organic and regenerative linen.

A natural beauty who was born responsible. Hemp requires minimal water and fertiliser and is one of the strongest, longest living fibres we use. What’s more, it is has positive soil, erosion and biodiversity results with one of the lowest environmental impacts. We deem all hemp to be responsible, and with a lack of global standards, are searching to partner directly with a farm to explore the concept of regenerative hemp. Watch this space.

Within some of our collections are synthetics. They produce carbon and are made from non-renewable fossil fuels and are therefore the worst kind for Mother Earth. Synthetics take approximately 200 years to decompose … if this doesn’t send a shudder down your spine, we’re not sure what will. Like the rest of the sector, we are preferring recycled to lower our impact. And whilst stories of circularity, fishing nets and plastic bottles are great, we need to make a few things clear. Firstly, next to zero recycled garments are fed back into a circular system whereby they are recycled again. There is a lot of talk about a fabric’s ability to do so, but it is not the reality … they go to landfill, so we – our children, their children and so on - are faced with the 200-year problem. Secondly all synthetics release microplastics into our waterways. No-one wants plastic in the ocean and pushing individuals to wash everything in a guppy bag isn’t the solution either. Which brings us back to our love of the natural. We will be sourcing responsible synthetics where we need, simultaneously looking at ways to decrease them across our collections.